Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey

Stok Kodu:
9786057623546
Boyut:
16x24
Sayfa Sayısı:
282
Baskı:
1
Basım Tarihi:
2019-01
Kapak Türü:
Ciltsiz
Kağıt Türü:
2. Hamur
%30 indirimli
144,00TL
100,80TL
9786057623546
377426
Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey
Branded Entertainment: A Strategic Approach Towards Integrating Product Placement Practices in Turkey
100.80

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

This book serves not only to explore the motivational, theoretical and practical overtones of pı:oduct placement practices on a cultural level but also spotlights how the intended communication effect is established by. placement executions carried throughout the Turkish media to guide entrepreneurs, managers, small to large business owners, corporations, firms of small to large scale, media agencies and anyone who js truly interested in the ins and outs as well as the implications and underpinniı_ıgs concerning product placement practices.

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